Tuesday, 21 June 2011

Research. Band Three: The Ordinary Boys

The Ordinary Boys.
CD PACKAGING
-CD COVER.
This CD cover is quite ordinary, which obviously resembles the band’s name, the whole image is in black and white, the band members appear to be at some kind of train station, all the members are included in the medium shot, one of the members is positioned closest to the camera, however only one member is giving a direct mode of address, which is Preston, he is a well known artist and is seen as the ‘face’ of the band, the way in which he is providing a direct mode of address connotes his importance and emphasises on how he is he ‘face’ of the band.
The name of the band is printed on a train ticket, in plain black and white, the font is thick black capitals, and the name of the band is the boldest, meaning it stands out the most in contrast to the white background.
They appear to be wearing patterned clothing which appears to contrast with their outfits, once again fitting the ‘indie’ definition.
Due to their band name being ‘The Oridnary Boys’ this causes the audience to believe that they are quite ordinary and not very original, and the way in which their album cover is completely in black and white does not do anything when trying to interest the audience, this could be because they are going for the more classical look rather than bright and original.
It is not very clear who the target audience are, due to the image which this band portray shows how they could appeal to older audiences as well as young ones too.
The name of the album ‘Maybe Someday’ creates an enigma for the audience because they may think, what are they hoping for? This would easily interest an audience.
All the members are white middle class 20year olds, which is typical for this genre because this gender, ethnicity and age range tend to dominate the indie genre.

POSTER ADVERT
This poster has a image of their recent album on a black background, this image is positioned at the top of the poster and fills 2/3rds of the poster in total. At the bottom of the poster there is white text, which states the name of the album in capital letters and is underlined, this connotes importance and immediately grabs the eye of the audience, this text is the largest creating emphasis. Underneath is smaller text is the date of the release and below that in even smaller text is the singles in which the album present.
This poster also promotes their website which may interest many members of their target audience.
MUSIC VIDEO
This video mainly focuses on the lead singer, at the beginning he is in a very old fashioned and vintage bedroom, he constantly provides the audience with a direct mode of address gaining their attention and making the audience feel as if he is only singing to them. Many straight cuts are used, and the camera movement is mainly stationary, although there is a pan at the beginning, showing how the audience can follow the action. The lead vocalist is usually in the centre of the frame, and the camera only follows his movement, no one elses, this keeps the audiences attention on him at all times.
This music video portrays the lead singer to be almost super-human, he is in the crowd at his own gig, yet he is singing at the same time, this could communicate to the audience how special and unique this band member and his music is.
The gig is set in a very dirty looking hall, there are many people in the crowd enjoying the music, looking rather lively, this connotes to the audience how they should react to the music and shows the audience the way they should act when this music is playing. The way the setting is quite grubby once again reinforces the definition of being 'indie' because it's unpolished yet no one cares, the way no one is bothered, also influences the audience and may change their views and opinions on such things as it appears pretty cool and 'hip' not to be bothered by uncleanliness.

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