Tuesday, 21 June 2011

Research, Band Four: The Vaccines- WHAT DID YOU EXPECT?

The Vaccines- WHAT DID YOU EXPECT?
CD PACKAGE
FRONT COVER
This cover displays a black background with the band name clearly shown by light pink font in thick block capitals, this immediately tells the audience who this band are. Below this text is an image of a girl appearing to hug a boy, however you can only see her and the audience are unaware who the male figure is, this immediately creates an enigma for the audience as they wonder if the girl is part of the band and who the man is. The male appears to wear a bright orange top where the girl wears a plain white tank top. She is not giving a direct mode of address and you can merely see her messy dirty brown hair. From what you can see of her facial expression she does not appear happy, merely paying attention to something else. The image is outlined in the same shade of pink as the title, this highlights and emphasises the image however the audience are unaware of the importance which the image holds.
BACK COVER
The text is all in the same shade of pink as used on the cover, showing continuity. The songs are not numbered but are in the same colour and in small capitals at the top centre of the back cover. In the middle of the back is an image of a girl with her back to the camera, she appears to be sitting on a wall facing a cloudless sky, this can connote the effortlessness of the music which the Vaccines provide to their audience. The colours of the image are quite pleasing to the eye seems as they are not very bright but subtle, similar to the colours of the images used in previous CD covers that I’ve analysed already. This creates a calming and relaxing feeling.
CD DESIGN
The actual CD is alarmingly bright, the colours disintegrate from bright orange starting at the top o the CD and working down the colour spectrum down to yellow at the bottom, Seems as the audience will be met by this exotic bright CD when they open what I can describe as mainly black and colourless covers, this could connote the feelings which the audience will feel as they open up the album and listen to their music.
The name of the band is printed in bold black capitals at the top of the CD then also at the bottom there is a list of the songs which are on the CD also in black capitals but in smaller size and less eye catching but is still reasonable visible.

POSTER ADVERTThe poster is very basic, the name of the album takes up the majority of the poster in the same pale pink colour as the album cover on a black background. The text is in large capital letters similar to the album which connotes continuity throughout the promotion of this band. Underneath the name of the album is the date, expressing the day that the album will be released, also there is a small image in the bottom right hand courner of the album cover, just so that the band is recognisable and it clear what band the poster is promoting.

MUSIC VIDEO
There is an effect used in this video which put certain features in focus and creates brightness without being in your face. There is mainly straight cuts used in this video, this cuts stright to the point and makes the video more focused and tells the story quite easily.
The lyrics match the video, there are a handful of characters used in this video, close ups are mainly used on their faces, this helps the audience to understand their feelings through their facial expressions, and influences the audiences feelings.
The setting of this video is in a few different apartments, they all look rather similar, they are not very tidy, I think that the indie genre focus a lot on untidiness and how it is portrayed and seen as 'cool'.
The lead vocalist is the first shot that the audience see, this clearly and immediately identifies him to the audience, there are a few shots of the whole band cramped into a small room, the lead vocalist who is also a guitarist is seen sitting in a rather comfortable position which could be seen by the audience as slightly arrogant as he plays his guitar and sings the song, the rest of his band mates however do not appear so relaxed. This could connote to the audience how the lead singer appears unique and in charge of the rest of the band.
There are many high angle shots, used down on the characters showing the audiences authority over them, however there are no high angle shots used when the band members are in the frame, showing how they are not to be looked down on, a low angle shot is used in a shot of the lead vocalist, this immediately connotes that we are of lower authority of him and that we are listening to him and his music.
None of the band members provide a direct mode of address though, meaning that they are being passive while the audience observe the story that is displayed in front of them.

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